Wednesday, June 22, 2005
This is one of the most ridiculous publicity stunts I've heard about in a long, long time.
An attempt to raise the world's largest ice pop in a city square ended with a scene straight out of a disaster film — but much stickier.If I worked at Snapple, someone in the Advertising Department would be looking for another job. That stunt is going to cost them a fortune. How could they possibly think a giant popsicle would last in a New York summer?
The 25-foot-tall, 17 1/2-ton treat of frozen Snapple juice melted faster than expected Tuesday, flooding Union Square in downtown Manhattan with kiwi-strawberry-flavored fluid that sent pedestrians scurrying for higher ground.
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